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Website Promotion
Our Internet marketing services include:
• Search Engine Submission
• Directory Registration
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Link Popularity studies
• Pay-Per-Click campaigns (PPC)
• Pay-For-Placement (PFP)
Although GOOGLE is the most popular search engine, there are various
others such as YAHOO and BING where your website should be registered.
There are also Web directories, such as DMOZ, where the indexing
process is carried out by humans, wheras GOOGLE indexing is 100% computerized.
" Recent research shows that only 21%
of people using a search engine will click to a second page of listings
if they can't find what they want on the first "
Our website design projects always include basic search engine registration
and we keep our sites search engine friendly. However, a small fee is
necessary if instant indexing is required. Also, a certain amount of
specific keyword optimization is highly recommended for businesses interested
in receiving targeted traffic or improving their rankings and overall
visibility on the Internet.
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Depending on your needs and what you want to do with your site, this
can be one of the most important stages of development. A website is
like setting up a store in a quiet back alley. If people know it is
there, they will come seeking the products and services offered there.
But, how will they know it's there?
Your website needs to be advertised, just like the store, using normal
offline communication strategies. Your current customers are interested,
so you'll want to promote your web address on your business cards, stationery,
and brochures. Your offline advertisements will attract interest from
prospective clients, so include your web address in your ads.
" Remember, without smart promotion a
great website will undoubtedly fail. "
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